Marketing on Easy Mode

Marketing advice for marketers sick of the same old podcast. Come be a fly on the wall of the discussions of two marketers bringing new, innovative ways of delivering content into the world of B2B. No outlines, no pre-determined discussions, just real conversations about content marketing.

21:41:31 2022-12-04
In the third part of the Easy Mode Framework, we discuss Strategy. This part is broken down into two sections: The 5 Prerequisites of Ideation & The Realm of Relevancy. The 5 Prerequisites of Ideation are Product, Narrative, Audience, Objectives, and ...
21:28:43 2022-11-06
In the first episode of our Easy Mode Framework, we discussed Idea-Driven Content and the mindset shift it brings in order to answer the question, "how do you make good content?" In part two of the framework, we are covering what we call the Content Journ...
21:21:28 2022-10-30
You've heard people say, "you need to make good content." But what does that really mean? Good content can be presented in a variety of different ways. So, how do you know if the content you're creating is "good" or not before it achieves its desired outc...
21:46:43 2022-10-27
On the last episode of Season 1, we broke our rule. We had ONE rule and it only took 13 episodes to break it: No guests, just unscripted conversations. Well, we broke the first part, but there was still absolutely no script or pre-conceived questions comi...
21:28:05 2022-10-22
We're still in the very early stages of influencer marketing in B2B. Creators are emerging and building strong audiences that companies want to monetize. We also see B2B taking many of their playbooks from the B2C companies that have come before them. The...
21:25:54 2022-09-16
2022 is almost over, and many B2B companies have either transitioned to a buyer-centric, demand generation strategy, or want to. We're also now beginning to consider things like memorable experiences in marketing, creative concepts, substance and delivery...
21:46:26 2022-09-06
Short answer...Yes. This is a must-listen, so just hit play. Follow Obaid and Todd on LinkedIn. Want to talk marketing, find collaboration opportunities, get feedback on content before releasing it, and maybe join us for our weekly game night? Join the ...
21:18:54 2022-08-30
One of the hardest parts about creating content is imposter syndrome—Is this stupid? How will people react? You want to know the easiest way to avoid all that? Run with it all. Good ideas, bad ideas, do it all. There's only one way to find out what is g...
21:35:39 2022-08-27
We're not going to bullshit you—creating content is hard. Especially if you're constantly creating memorable experiences. In this episode, we talk about the processes that have allowed us to put out high-quality, creative content on a daily basis withou...
21:45:37 2022-08-22
There's nothing wrong with blog posts. At least, not the format itself. The problem is how most marketers approach and use blog posts. In this episode, we dive deep into the state of blogging, why it has fallen out of favor with SaaS companies, where the ...
21:39:33 2022-08-16
Getting buy-in to launch an employee advocacy program can be difficult. It's even harder to get people to go above and beyond their normal day-to-day roles to post content on platforms like LinkedIn and TikTok. In this episode, we talk about previous fail...
21:15:44 2022-08-16
Generic content gets tons of engagement. It does so because anyone, no matter their expertise can relate to it. But should generic content play a role in your content strategy? Maybe. Maybe not. "Create content that stands out in a sea of sameness" "Make ...
21:26:28 2022-08-10
We've been told for the past decade that we need to be creating one piece of content and repurposing it across all channels. That may have worked in years past, but in an age where everyone is running that playbook, it's no longer enough to show up on all...
21:28:27 2022-08-05
Hypothetical question: If you had unlimited marketing budget, how would that change what your current strategy looks like? It's easy to brush off as a silly question, but the fact of the matter is, if you have an idea for something that could be done with...
21:22:50 2022-08-05
The question that marketers have feared for years: Yeah, but how are we going to promote the content? The old answer was: Step 1: Put it in an ebook Step 2: Send it to our email list Step 3: Create an ad that sends new people to a landing page so we can g...
21:24:35 2022-08-05
Most B2B communities are filled with people that had high hopes when they joined, but 20 minutes after signing up, they never come back. In this episode Todd and Obaid talk about building communities (or groups) that people make checking part of their dai...