What’s Mine Is Ours: How Consumption Is Changing

Firms benefit when consumers feel they “own” a product. But in the sharing economy goods and services are becoming more experiential and impermanent. New research co-authored by Wharton’s Deborah Small explains this shift and offers marketing strategies to help preserve that feeling of “mine.” See acast.com/privacy for privacy and opt-out information.


by Knowledge at Wharton