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The Science of Blockbusters: What Makes a Good Story?

New research co-authored by Wharton’s Jonah Berger quantifies why some movies television shows and other stories are more successful than others. Hosted on Acast. See acast.com/privacy for more information.

by Knowledge at Wharton

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Will the $2.2 Trillion Coronavirus Aid Package Be Enough?

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What Will You Need to Retire with Safety and Security?

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Is Free Shipping Sustainable for Retailers?

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Why Ridesharing Reaps Unexpected Benefits

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Has the Sharing Economy Disrupted Marketing? Not Quite…

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How One VC Cuts Through the Fintech Hype

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