The Lobster Mac ’n’ Cheese Mystery: Why Brands Mix High with Low

From designer street wear to lobster macaroni and cheese mixing high-end products with low-end elements is a big trend in marketing. New research coauthored by Wharton’s Jonah Berger examines why that’s happening and what it means for brands. See acast.com/privacy for privacy and opt-out information.


by Knowledge at Wharton