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Five Marketing Lessons from the Payless Shoe Prank

An elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior. See acast.com/privacy for privacy and opt-out information.

by Knowledge at Wharton

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How You Can Use Conflict to Build a Better Team

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How to Reduce the Ballooning U.S. Debt -- With Bipartisan Support

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Managerial Contractors: Does the Freedom Outweigh the Downsides?

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Using Public-private Partnerships to Tackle Extreme Poverty

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Anger at Work: How Negative Emotions Cloud Judgment

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How to Jumpstart U.S. Innovation and Job Creation

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How Financial Regulators Can Better Protect Consumers

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Why Manufacturers Should Embrace Digitization

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Health Care’s Compassion Crisis: Caring Makes a Difference

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Under Modi 2.0 Will India Embrace Tough Economic Reforms?

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Fighting for Truth: Defending the First Amendment on the Front Line

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Sin and Soda: Can We Tax Our Way to Healthier Behavior?

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Why the Fed Has a Hidden Influence on Foreign Affairs

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How Philadelphia’s Barnes Foundation Is Leveraging Analytics

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Lessons from an ’Old Entrepreneur’ on Running a Tech Startup

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Life Hacks from Marcus Aurelius: How Stoicism Can Help Us

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Collusion over Drug Prices: Will Generic Manufacturers Pay?

23:46

For the Win: Using Connected Strategies to Gain a Competitive Advantage

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Is Amazon Getting Too Big?

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Late Bloomers: Why Good Things Come to Those Who Wait

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Empowering the Developing World One Bicycle at a Time

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Does Diversity Training Really Work?

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The 2019 Wharton Startup Challenge: Finding a Way to Cool India More Efficiently

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With Losses Galore Is Uber a Good Stock Investment?

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Have Stock Buybacks Gone Too Far?

26:58

U.S.-China Tariffs: Is There an End in Sight?

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Why Central Banks Are Taking on Climate Change

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Trademarking Offensive Terms: Can Social Good Come from Bad Words?

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How Inclusive Capitalism Can Empower the Underprivileged

44:12

China’s Electric Vehicle Market: A Storm of Competition Is Coming

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White Hot: How Silver Forged the World’s Economy

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User-generated Content: The Medium Impacts the Message

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How Modern Monarchies Are Evolving

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Escaping the Rat Race: Why We Are Always Running Out of Time

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Gig Economy Protections: Did the EU Get It Right?

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What Slows Urban Mobility in India -- and How to Fix It

14:51

Can Annuities Help Grow Your Retirement Nest Egg?

22:38

Becoming the Best: Excellent Customer Service Always Wins

22:42

How Cash-strapped Millennials Can Take Control of Their Finances

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China’s Belt and Road Initiative: Why the Price Is Too High

24:52

How Big Data Can Inform Investment Decisions

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Is Global Consumer Confidence Peaking?

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The Promise and Pitfalls of 5G: Will It Kill Cable?

28:41

Preventing the Next Housing Crisis

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Can Algorithms Diagnose Disease Better Than Doctors?

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How Can Sri Lanka Recover?

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Incompetent Male Leaders: The Case for Talent Over Gender

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Why India’s Jet Airways Lost Its Wings

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What We Can Learn from the Fisher-Price Rock ’n Play Recall

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Why Oil Markets Are Changing

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Want to Build a Smart City? Here Are Some Strategies That Work

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Beyond Clicks: Getting the Most out of Big Data

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Why Trust Is the Gold Standard in Developing Countries

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Is the World Economy Headed for a Fall?

32:26

Banking on the Future of Cryptocurrencies

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Whither the McMansion? Why Millennials Aren’t Buying

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Don’t Panic: The Digital Revolution Isn’t as Unusual as You Think

22:41

Why Toyota Is Betting on Hybrid Technology

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Do Corporate Audits Lead to Insider Trading?

41:11

The Doctor Is in: What HIPAA Compliance Means for Amazon

24:27

Is the Fed’s Independence on the Line?

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What CEOs Can Learn from Roman Emperors

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Unlocking the Creative Value of Inefficiency

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How the Law Can Boost Recession Recovery

29:03

Is the EU’s New Copyright Directive Too Complex to Work?

24:19

The IPO Market Heats Up: What Investors Need to Know

25:35

Will AI Save Journalism -- or Kill It?

21:01

Why the U.K. Auto Industry Is Stalling Over Brexit Risks

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Searching for the Soul of Russia Under Putin

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WOW Bows Out: Lessons from the Downfall of a Budget Airline

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Design for All: Why Inclusion Matters in Business

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Lump-sum Pension Payments: Who Are the Winners and Losers?

25:40

Can Shaq Save the Papa John’s Brand?

24:58

It’s a Dangerous Job – but Does Someone Have to Do It?

15:59

Tackling California’s Affordable Housing Crisis

24:00

How Digital Technology Is Transforming Cost Management

21:39

Can India Solve Its Food Paradox?

23:55

How Gender and Racial Biases Are Hurting Economics

24:51

How Companies Are Increasing Neurodiversity in the Workplace

25:53

What’s Really Driving Disruption (It’s Not Technology)

23:31

Why Emotional Blind Spots Can Hurt Your Finances

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Why Breaking Up Big Tech Could Do More Harm Than Good

27:10

Who Made That Decision: You or an Algorithm?

31:55

Using a Company’s Own Words to Assess Its Risks

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Exhausted by Scandal: ‘Dieselgate’ Continues to Haunt Volkswagen

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Can Amazon Reinvent the Traditional Supermarket?

24:17

Elon Musk’s SEC Drama: Has He Gone Too Far?

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Balancing Act: One Entrepreneur’s Journey with Social Enterprise

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The 737 Max Crash: What’s the Fallout for Boeing?

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The College Cheating Scandal: The Biggest Victim Is Public Confidence

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U.S. Debt: Is It the Calm Before the Storm?

25:23

Can Nuclear Energy Save the Planet?

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The Next Silicon Valley? Why Toronto Is a Contender

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Big Data’s Biggest Challenge: How to Avoid Getting Lost in the Weeds

18:12

How Businesses Are Testing the Limits of Free Speech

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How Globalization and Robotics Speed Up Job Losses

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Fintech: What’s Real and What’s Hype

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Why Congress Might Relax Physician Anti-kickback Rules

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Can Kraft Heinz Catch Up with Its Changing Market?

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Show Me the Money: Does Going Cashless Hurt Financial Inclusion?

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Can Humans Reconnect in an Age of Isolation?

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Why Venture Capital Likes Modular Farming

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How Business Leaders Can Navigate the Unknown -- and Thrive

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Goodbye Greeters: Can Walmart Calm Its Latest Controversy?

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The Brexit Endgame: Will the U.K. Avoid Chaos?

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When Tax Strategies Are Problematic for Firms – and Investors

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Drug Price Déjà Vu: Will the Latest Effort to Lower Costs Succeed?

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Beyond Tariffs: What’s Preventing a U.S.-China Trade Agreement?

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Farewell to the A380: Why It Became a Drag for Airbus

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The Good the Bad and the Ugly: How to Plan for a Driverless Future

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Less Fluff More Stuff: The Science of Productive Meetings

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Can Venezuela Recover from Its Crisis?

25:08

Mortgage Rates Are Down – but Is the Housing Market Looking Up?

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How Activist Investor-led Divesting Pushes Up Valuations

23:34

Could Universal Health Care Work in the U.S.?

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Oscars Economics: Does Winning Mean a Windfall?

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Changing the Game: How Data Analytics Is Upending Baseball

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How to Get the Best Results from Big Data Analysis

22:31

Finding Fulfillment in a Success-Driven World

23:58

Why Amazon’s New York HQ2 Deal Failed to Deliver

25:58

The Green New Deal: What It Can Do and What It Can’t

24:55

Is a Subprime Auto Loan Crisis Brewing?

23:44

Gucci’s Misstep: Why a More Diverse Fashion Industry Is the Answer

24:25

How Climate Change Is Killing Coffee

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The Power of Thought: How Critical Thinking Can Help Your Business

22:17

Retail’s Big Mistake: Slashing Payroll Cuts into Profits

25:13

How Silicon Valley Made Work More Stressful

24:12

Why a 70% Top Tax Rate Will Miss Its Mark

23:30

How Cloud Platforms Can Enhance Digital Experiences

26:31

Reusable Packaging from Big Brands: Will Consumers Buy In?

24:42

Nation Branding: Which Countries Ranked Highest This Year?

24:11

Still a Girl’s Best Friend: How Ethical Diamonds Are Changing the Industry

23:31

Using Blockchain: A Strategic Roadmap for Companies

20:57

Is Reddit the Most Influential Site on the Internet?

24:42

What’s Behind JPMorgan Chase’s Big Bet on Artificial Intelligence?

21:40

Being a Mindful Leader: Lessons from Neuroscience

24:34

How the Fed’s Wait-and-see Stance Helps the Markets

24:45

Why This Year’s Super Bowl Ads Were ’Meh’

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Will #MeToo Move Forward in 2019?

24:57

Are Weaker Fuel Economy Standards Based on Faulty Logic?

21:29

Here Today Gone Tomorrow: Why Workplace Ghosting Is on the Rise

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’The Davos of Value Change’: Some New Topics Take Center Stage

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How Big Companies Can Innovate Like Small Startups

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The U.S. Auto Industry in 2019: Twists Turns and Bumps Ahead

29:54

Is There Really Wisdom in the Crowd?

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The Real Estate Outlook for 2019: Waiting for Millennials?

21:05

Did Gillette Miss the Mark with Its Toxic Masculinity Ad?

24:35

Wisdom at Work: Why the Modern Elder Is Relevant

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Can a Carbon Tax Help Curb Climate Change?

27:05

How Digital Technology Ushers in a New Entertainment Golden Age

19:29

Latin America in 2019: Will Political Upheaval Stall Growth?

21:57

How Pattern-based Thinking Gives Companies an Edge

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Dwindling Brexit Options: What’s the Path Ahead?

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Farewell John Bogle: A Tribute to the Father of Indexing

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Why Social Media Is the New Weapon in Modern Warfare

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Retail Resurrection: A Rosy Outlook for 2019?

28:59

What Changes Will the EU See in 2019?

26:56

Could the Government Shutdown Affect IPOs?

23:58

Risks the Banking Industry Faces in 2019

25:01

Why the Blockchain Ushers in a New Form of Trust

20:31

The ACA in 2019: Will It Face a Reckoning?

23:06

Preparing for Disasters in 2019: How Can Risks Be Mitigated?

26:22

How Data-driven Strategies Can Improve Impact Investing Outcomes

47:23

What’s Ahead for the Stock Market in 2019

22:38

Apple’s Troubles in China Predict Problems for Other U.S. Firms

20:14

China’s Economy in 2019: Is a Reality Check in Store?

25:28

How Introverts Can Learn to Network Effectively

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Hitting a Wall: How Marketing Helps Explain the Washington Stalemate

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What Motivates Workers in the Gig Economy?

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Cracking the Code on Brand Growth

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From Book to Bank: How a Fintech Firm Found Its Calling

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How Will the Texas ACA Ruling Impact Health Care?

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Lake Success: Uncovering the Unhappy World of Hedge Funds

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Using AI and Video to Learn How the World Works

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Finding the Virtue in Private Equity Firms

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Lessons from Google CEO Sundar Pichai’s Congressional Testimony

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Will the Poland Climate Talks Lead to Action -- or More Talk?

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How Impact Investing Could Move from the Margins to Mainstream

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Lifestyles of the Rich and Infamous: The Rise and Fall of Jho Low

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How AI-based Systems Can Improve Medical Outcomes

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Can Dolce & Gabbana Recover from Its Mistakes in China?

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Is Waiting a Lost Art?

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Five Marketing Lessons from the Payless Shoe Prank

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Amazon AI and Medical Records: Do the Benefits Outweigh the Risks?

24:44

How Cities Can Create the Next Silicon Valley

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How 3D Printing Is Transforming Mass Manufacturing

26:03

Why Procrastination Can Be Good (Unless You Want To Be Productive)

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Does Fear Motivate Workers -- or Make Things Worse?

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Will Deutsche Bank Survive Its Latest Crisis?

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Philadelphia Fed’s Patrick Harker: How Fintech Will Shape the Future

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Exit Line: The Effects of Employee Turnover on Manufacturing

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Why General Motors Shifted Gears in Its Manufacturing Strategy

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How AI Can Help Small Business Solve Big Problems

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Unlocking Endowments: Foundations Are Stepping Up Impact Investing

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How Energy Powered Human History

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How an Early Car-builder to the Stars Transformed Detroit Through Design

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When Giving Means Losing: Do Charitable Promotions Pay Off?

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Pay Power and Politics: Where Did Carlos Ghosn Go Wrong?

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Christmas Without Toys R Us: Who Will Fill Its Stockings?

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Taxpayers Hate to Lose: How Psychology Can Help Increase Collection

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Amazon’s HQ2 Decision: Are the Winners Ready for Prime Time?

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Holiday Hiring: Can Retailers Attract Talent in a Tight Labor Market?

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The Blue Economy: How Impact Investing Can Help It Grow

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Good ‘Food Citizens’: Why Collaboration Is Key to Feeding the World

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Would You Treat Your Mother That Way? The Secrets of Great Customer Service

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How Autonomous Vehicles Will Upend Transportation

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California Wildfires: What Will It Take to Prevent the Next Disaster?

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Can Employees Change the Ethics of Tech Firms?

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Will an Employee Walkout Lead to Changes at Google?

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What an Insider Reveals About Apple’s Design Secrets

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Is Gibson Ready for Its Encore?

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Personality Puzzler: Is There Any Science Behind Myers-Briggs?

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Why Companies Should Blow Up Best Practices

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Can India Become the Next $10 Trillion Economy? That Depends...

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How to Find Value in Every Customer

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What Will Bolsonaro’s Election Mean for Brazil?

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Why Companies Should Encourage Employees to Vote

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How Congress Can Reclaim Its Power

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Why Faith-based Organizations are Shifting to Impact Investing

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Success in the Startup World: Why Good Leadership Matters Most

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Of Money and Men: A Tale of Poker Wall Street – and an Open Wound

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Can GE Make the Most of Its ‘Reset Moment’?

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Who Are the Most Trustworthy? The Guilt Prone

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Will UltraFICO Help Expand Credit -- or Create Greater Risk?

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Why Omnichannel Retailers Face a Steep Learning Curve

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Food for Thought: Can Changing Our Diets Save the Planet?

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Why We Need a New Way to Measure the Economy

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Is China the Next AI Superpower?

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How Businesses Can Stay a Step Ahead of Copycats

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Will Legalizing Marijuana Light Up Canada’s Economy?

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Why China’s Economic Troubles Run Deep

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The Student Debt Crisis: Could It Slow the U.S. Economy?

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Improving U.S. Infrastructure: Getting Past the ’Coupon Effect’

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Clean Cooking: How Technology and Advocacy Are Helping Save Lives

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Among Top Math Students Why Does a Gender Gap Persist?

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Crazy Rich Indians: An Inside Look at the Burgeoning Bollygarchs

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’Winners Take All’: Can Elites Really Change the World for the Better?

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How Instant Payments Are Transforming Banking and Retail

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Why Companies Must Manage Environmental Social and Governance Risks

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Jeremy Siegel: Why the Stock Market Slip Is Not a Slide

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What’s the Impact of More Diverse Corporate Boards?

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Can the World Change Course on Climate Change?

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Is There a Replication Crisis in Research?

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Why a Data-driven Approach Can Enhance the Art of Logo Design

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Dunkin’ WW and IHOB: When Do Name Changes Pay Off?

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How Impact Investing Can Reduce Maternal Mortality

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What Every Founder Should Know

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GE’s Leadership Problem Goes Beyond Its CEO

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Amazon’s $15 Minimum Wage: What’s the End Game?

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Will the New NAFTA Deliver?

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How Digital Tools Support Hyper-personalized Customer Experiences

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