Bianca Guimaraes: Making mischief and causing a stir

This episode’s creative genius is Bianca Guimaraes, founding partner and Executive Creative Director of Mischief, an agency that didn’t exist 2 years ago and has been named Agency of the Year by Ad Age. Bianca was recently named Creative of the Year by the same publication on the back of some highly talked about and highly awarded work like “Send Noods” for Kraft Mac n Cheese, “Seltzer Launch” for Miller and “Dictators” for Represent Us. A diverse body of work from the sort of diverse creative leader we need more of in the advertising business.See omnystudio.com/listener for privacy information.